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We break down the top dating sites to see who was the best at wooing on social this February. Top dating sites of 2016 than ever, adults are going online to find love. Use of online dating by young adults has nearly tripled sincewith 15 percent of all American adults giving it a try.

Keeping those new figures in mind, we decided to explore how the most popular matchmaking sites did on social media. Top dating sites of 2016 used Spike to analyze their social content on Facebook and Instagram from January 15th through February 15th, We combined likes, shares, datjng comments for Facebook, and later on, likes and comments for Instagram.

Best Online Dating Sites and Apps ,

Top dating sites of 2016 total engagement, Zoosk was the clear winner by a long shot. Of these Pages, Zoosk and Badoo have the biggest amount of followers, 13 million, and 12 million, respectively. Out of the posts from the ten dating brands we analyzed, only 15 posts were video media. Links were the women want nsa Scalf commonly posted format, followed by photo content. The top photoalso from Zoosk, celebrated National Hugging Day.

Top dating sites of 2016

Whimsical holidays provide a relevant way for brands to join in on trending social media conversations. For dating brands, social media can be a receptive platform for inspirational stories, especially those about celebrities.

Some of its other top posts were success stories from those who found love. For other sitez, other top links posts also tended to share relationship advice. There is quite a difference in the rankings on Instagram for the top dating brands.

Compare this with Grindr, which as the runner-up, top dating sites of 2016 drove 19, engagements. JDate only posted once, and Bumble posted the most frequently, with 50 posts. Video on Instagram continues to be outpaced by photo.

There were photos posted by these dating brands and only 27 videos. Why was Bumble top on Instagram?

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Its top liked and commented posts were all focused on positivity and empowerment, which is well-suited for the inspirational platform. As we said before, more brands are incorporating politics and social issues into their content strategy.

When it resonates with your audience in a genuine way, it can pay off. Comedic content resonated on Instagram as it did on Facebook. The brand even made fun of itself, tpp off a cringe-worthy Tinder profile. Humor and memes tend to work top dating sites of 2016 on Instagram, which has a much lighter tone than its parent platform Facebook or platforms like Twitter.

On inspirational Instagram, it might be the case. Many of the dating brands shared the success stories of couples that met through their sites and apps. On Instagram, the newer dating platforms reigned, while yop still managed to stay high up in the Facebook rankings.

Niche dating sites were toward the bottom of the rankings.

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Surprisingly OkCupid, which has a Millennial focus and puts out aesthetically compelling sociological reportswas also low in engagement.

Dating sites are wooing followers on new social channels.

Gabriele Boland is manager of content strategy and comms at NewsWhip. Endlessly fascinated by the evolving digital space, she researches the latest trends in marketing and social media. Email Gabriele via gabriele. PR Solutions. Brand Solutions.

RANKED: America's most popular dating apps from best to worst 11, , 22 PM America is more addicted to dating apps than ever. . Registration on or use of this site constitutes acceptance of our; Terms of Service. A Closer Look at Best Dating Sites a dating site of choice for sexual predators because of several incidents that happened from to We break down the top dating sites to see who was the best at wooing on This is a change from , when Grindr didn't publish anything to.

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Here are the top 15 Most Popular Dating Sites ranked by a combination of continually updated traffic statistics. Discover our 20 picks for the best and absolutely free dating sites available online. Find out which is right for you and finally find your love. We break down the top dating sites to see who was the best at wooing on This is a change from , when Grindr didn't publish anything to.

Cookie Policy. Copyright Policy. Right of Access Request. Many of the dating brands used links to share their owned content or blogs.

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